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Direct linkHabib, Sabrina; Patwardhan, Padmini – Journal of Advertising Education, 2020
This study examines leadership training in advertising. Interviews with U.S.-based agency professionals revealed the lack of a systematic approach to leadership development. There was a consensus among professionals that training (whether formal or informal) is needed. Despite need and benefits of establishing leadership training programs in…
Descriptors: Advertising, Leadership Training, Educational Needs, Barriers
Habib, Sabrina – Journal of Advertising Education, 2015
This study provides insight into the role of technology in the creative process in contemporary advertising education. Many questions guided this Grounded Theory study How are radical changes in the communications industries changing the way we teach and learn creatively? Are students using technology in their creative process? Is technology…
Descriptors: Advertising, Technology Uses in Education, Creativity, Brainstorming
