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Direct linkKendrick, Alice; Fullerton, Jami A. – Journal of Advertising Education, 2019
In a national survey, advertising students rated themselves overall as above average on media literacy knowledge and attitudes, though 43% said they often are confused about the quality of news and information. Students exhibited higher degrees of understanding of and interest in the media literacy dimensions of "Messages and Meanings"…
Descriptors: News Media, Media Literacy, Advertising, Business Administration Education
Kendrick, Alice; Fullerton, Jami – Journal of Advertising Education, 2017
US advertising agencies have struggled to attract and retain ethnic and racial minority talent for decades, and the absence of professional mentors has been cited as an issue in job satisfaction among minority employees in the advertising industry. University advertising programs are recognized as an important pipeline of prospective minority…
Descriptors: Mentors, Minority Group Students, Racial Differences, Ethnicity
