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Direct linkTifferet, Sigal; Rosenblit, Niv; Shalev, Maya – International Journal of Sustainability in Higher Education, 2017
Purpose: People engage in green consumption for many reasons, both conscious and unconscious. This paper aims to draw on evolutionary psychology to propose that hard-wired mating strategies encourage both men and women to increase their green consumption in the presence of members of the opposite sex. Design/methodology/approach: Observations were…
Descriptors: Foreign Countries, College Students, Sustainability, Sales Occupations
