This study aims to address the questionnaire design challenges in cases wherein questions involve a large number of response options. Traditionally, these long-list questions are asked in open-ended or closed-ended formats. However, alternative interface design options are emerging in computer-assisted surveys that combine both interface designs.…

In social research, the use of agree/disagree (A/D) questions is a popular method for measuring attitudes. Research has shown that A/D questions require complex cognitive processing and are susceptible to response bias. Thus, some researchers recommend the use of item-specific (IS) questions. This study examines the processing of A/D and IS…

The effect of the response scale direction on response behavior is a well-known phenomenon in survey research. While there are several approaches to explaining how such response order effects occur, the literature reports mixed evidence. Furthermore, different question formats seem to vary in their susceptibility to these effects. We therefore…

In this study, we investigated whether incorporating eye tracking into cognitive interviewing is effective when pretesting survey questions. In the control condition, a cognitive interview was conducted using a standardized interview protocol that included pre-defined probing questions for about one-quarter of the questions in a 52-item…