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Direct linkHöhne, Jan Karem; Krebs, Dagmar – International Journal of Social Research Methodology, 2021
Measuring respondents' attitudes is a crucial task in numerous social science disciplines. A popular way to measure attitudes is to use survey questions with rating scales. However, research has shown that especially the design of rating scales can have a profound impact on respondents' answer behavior. While some scale design aspects, such as…
Descriptors: Attitude Measures, Rating Scales, Telephone Surveys, Response Style (Tests)
Höhne, Jan Karem; Krebs, Dagmar – International Journal of Social Research Methodology, 2018
The effect of the response scale direction on response behavior is a well-known phenomenon in survey research. While there are several approaches to explaining how such response order effects occur, the literature reports mixed evidence. Furthermore, different question formats seem to vary in their susceptibility to these effects. We therefore…
Descriptors: Test Items, Response Style (Tests), Questioning Techniques, Questionnaires
