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Download full textEskiler, Ersin – International Journal of Progressive Education, 2019
Recent recreation and sports marketing research demonstrates that involvement can be used as a new segmentation strategy and offers potential opportunities for better understanding of leisure participants. In the current study, the three-step the Psychological Continuum Model (PCM) segmentation procedure was performed for participant segmentation…
Descriptors: Physical Activities, Leisure Time, Recreation, Physical Recreation Programs
