The article addresses the problématique of where mathematization is taught in the educational system, and who teaches it. Mathematization is usually not a part of mathematics programs at the upper secondary level, but we argue that physics teaching has something to offer in this respect, if it focuses on solving so-called unformalized problems, where a major challenge is to formalize the problems in mathematics and physics terms. We analyse four concrete examples of unformalized problems for which the formalization involves different order of mathematization and applying physics to the problem, but all require mathematization. The analysis leads to the formulation of a model by which we attempt to capture the important steps of the process of solving unformalized problems by means of mathematization and physicalization.