Many Latino/a students select online learning as a viable option for completing a college degree. Yet, Latino/a perspectives regarding online social presence is unknown. This study explored Latino/a students' perceptions of social presence in online courses as related to their culture perspectives of interpersonal communication, values, norms and social behavior. Data collection semi-structured interviews. Interview recordings were transcribed. Relevant themes emerged. The findings of this study showed that participants used culturally specific attributes to build, create, and maintain social presence in the online learning environments. Further research is needed to understand the extent of cultural influences on building social presence.