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Direct linkYamamoto, Gonca Telli – International Journal of Educational Management, 2006
Purpose: The purpose of this study is to examine the university selection criteria of students for better university management with the use of marketing tools. Design/methodology/approach: This study consists of a survey on students attending a foundation university in Turkey. The questionnaire method has been chosen in order to determine the…
Descriptors: Student Evaluation, Admission Criteria, Marketing, Foreign Countries
