Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…

Purpose: This study explores the similarities and dissimilarities among master and bachelor students, which impetus on the marketing strategies for private higher education (HE) institutions to have more intake of master students. Design/methodology/approach: The unit of analysis of the present study is the master and bachelor students from the…

Purpose: This study aims to investigate the direct and indirect relationships among principal instructional leadership, collective teacher efficacy, and teacher commitment using multilevel analysis. Design/methodology/approach: This study employed quantitative cross-sectional research design. Data were collected from 1,328 teachers selected from…

Purpose: Issues on fraudulent excuses have become a common phenomenon at higher educational institutions. Although these misbehaviours can unfavourably impact the quality of graduates, nonetheless, these issues have been largely ignored as the focus of academic debates is placed more on other academic dishonest behaviours such as cheating in exams…

Purpose: This study investigates the antecedents of student loyalty towards universities. This study offers new insights into postgraduate loyalty in the context of the Malaysian higher education industry. Design/methodology/approach: Partial least squares structural equation modelling is used to analyse data obtained from a survey of 231…

Purpose: The main purpose of this study was to determine school leaders' ability to manage underprivileged students' needs, the level of achievement of these students and the relationship between the two variables. Design/methodology/approach: A quantitative methodology comprising a questionnaire instrument was utilized to collect data from 239…

Purpose: The present study investigates the predicting role of institutional leadership competencies (namely, achieving goals and outcomes, leadership and leading change, and integrity and justice) in influencing job performance. It also seeks to examine whether proactive personality moderates the purported relationship.…

Purpose: This paper investigates the impact of perceived value on academic engagement (AE) of students in an online learning environment. The mediating effect of teacher behavior (TB) on the relationships is also explored. Design/methodology/approach: Data were collected from 542 students studying at different specializations in Malaysia and…

Purpose: This study aims to investigate the relationships between distributed leadership, teacher academic optimism and teacher organisational commitment with the contextual influence of gender and teaching experience. Design/methodology/approach: This study employed partial least squares structural equation modelling for data analysis. This study…

Purpose: This paper aims to examine the adjustment experiences of academically successful international students in living and learning in a private Malaysian higher education institution (HEI). Design/methodology/approach: A total of 53 international students participated in a mixed-method study, where they completed a survey (close- and…

Purpose: In the last decade, female students' enrolment in higher education has experienced significant growth. However, male and female students still differ in criteria set of choosing higher education institutions. While several studies have been disentangled in developed countries in analyzing gender differences in pursuing higher education, a…

Purpose: The paper aims to explore the role and the involvement of local community within the context of Malaysian early childhood centers (nursery and kindergarten). Design/methodology/approach: The research used a mixed method with a questionnaire survey in the first phase and qualitative interviews in the second phase. Quantitative data were…

Purpose: The purpose of this paper is to provide a systematic review of studies on antecedents of the corporate reputation of higher education institutions (HEIs) from the perspectives of employees. Design/methodology/approach: The approach is an examination of previous literature on antecedents of corporate reputation in HEIs, published between…

Purpose: In recent times, many universities have been pressured to become heavily involved in university branding. The purpose of this paper is to investigate students' perceptions of different international universities (brands) in terms of important university attributes, including the country in which the university's main campus is located and…

Purpose: The involvement of parents in schools and their contribution towards their children's academic learning have been a focal point in educational research. The purpose of this paper is to identify the factors that influence parental involvement in secondary schools and subsequently proposed a comprehensive parental involvement model.…