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Direct linkAgrawal, Shiv Ratan; Mittal, Divya – International Journal of Educational Management, 2019
Purpose: The purpose of this paper is to explore the key role of WhatsApp as WhatsApp-customer relationship management (w-CRM) for strengthening the relationship in the education sector. The paper is exploratory in nature. Design/methodology/approach: A self-administered questionnaire was developed with 20 items for four latent constructs. The…
Descriptors: Computer Oriented Programs, Handheld Devices, Computer Uses in Education, Undergraduate Students
