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Direct linkHemsley-Brown, Jane; Oplatka, Izhar – International Journal of Educational Management, 2010
Purpose: The paper's purpose is to test: whether there are significant differences between England and Israel, in terms of perceptions of market orientation (MO) in higher education (HE); which MO dimensions (student, competition, intra-functional) indicate more positive attitudes and whether the differences are significant; and the reliability of…
Descriptors: Student Needs, Higher Education, Foreign Countries, Comparative Analysis
