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Mazzarol, Tim | 2 |
Soutar, Geoffrey Norman | 1 |
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Peer reviewed
Mazzarol, Tim; Soutar, Geoffrey Norman – International Journal of Educational Management, 1999
Outlines a model of factors critical to establishing and maintaining sustainable competitive advantage for education-services enterprises in international markets. The model, which combines industrial economics, management theory, and services marketing, seeks to explain the strategic decision-making environment in which the education exporter…
Descriptors: College Administration, Competition, Decision Making, Higher Education
Peer reviewed
Mazzarol, Tim – International Journal of Educational Management, 1998
Reports a survey of 315 higher education and private secondary institutions in Australia, Canada, New Zealand, United Kingdom, and United States that investigated factors critical to success in international marketing of educational programs. Results suggest that two factor groups (reputation and resources, and possession of international…
Descriptors: College Planning, Educational Demand, Educational Finance, Enrollment Influences