The purpose of this research was to gain a broader understanding of what department heads and doctoral students believe to be the value of credentialed teaching certificates. Using a survey methodology with participants (N= 450), the study focused on the extent to which a credentialed teaching certificate provides a competitive advantage when seeking employment, as well as the content (pedagogical knowledge) that is perceived to be important for such programmes. Using a cross-sectional survey design, results highlight significant differences between doctoral students and department heads regarding the content and value of a credentialed teaching certificate in higher education.