In this paper we aim to describe the process by which our personalised web-based collaborative teaching/learning methodology (CECIP--Collaboration--Evaluation--Critical thinking--Individual assessment--learner Profile) evolved originating from Vygotsky's theory and based on the (C) collaborative construction of student's knowledge, (E) developing evaluation and assessment skills, (C) developing critical thinking skills, (I) integrating individual evaluation and (P) generating learner profile. Our CECIP methodology integrates individual learning style dimensions and their preferences into e-learning environment by filling out MBTI, Gardner, GEFT and Felder-Silverman questionnaires during our four-semester research. The paper covers the theoretical foundations of Learning Styles giving analogies to preferred learning strategies. A three-part-research process is described through which the described CECIP model emerged: (1) analysing Learning Styles and Learning Management Systems that claim to support their work; (2) raising the background knowledge of students in cognitive psychology in order to improve design and evaluation methodologies of multimedia learning materials; (3) personalising tasks and assessment based on Bloom's Taxonomy.