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ERIC Number: EJ658294
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0018-2680
EISSN: N/A
Remaking the Image: Promotional Literature of Mount Holyoke, Smith, and Wellesley Colleges in the Mid-to-Late 1940s.
Olsen, Deborah M.
History of Education Quarterly, v40 n4 p418-459 Win 2000
Provides historical information on the factors that contributed to the views of women and their roles in the post World War II era. Focuses on the four techniques for using promotional literature to refashion the images of three Massachusetts colleges: Mount Holyoke, Smith, and Wellesley. (CMK)
Descriptors: Colleges, Educational History, Fund Raising, Gender Issues, Higher Education, Public Opinion, Public Relations, Publications, Publicity, Womens Education, Womens History
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Massachusetts
Grant or Contract Numbers: N/A