While skin color is relevant and important in the Latinx community, as it is associated with colorism, little is known about how often it is measured or the best way to measure it. This article presents results from two studies examining these key concerns in three prominent journals, where Latinx research is typically published (i.e., the "Hispanic Journal of Behavioral Sciences," the "Journal of Latinx Psychology," and "Cultural Diversity and Ethnic Minority Psychology"). Study one examined whether skin color was measured as a variable, and if so, what measures and methodologies were used. A review of articles (n = 1,137) showed few studies measured skin color in these three journals, with studies that did so relying on various approaches. Study two aimed to assess the reliability of a widely used skin color measure, the Massey-Martin scale, also known as the New Immigrant Survey (NIS) Skin Scale. Using a sample of 169 undergraduate students, self-ratings, coder ratings, and in vivo ratings were obtained and compared. One-way random effects model analyses indicated excellent reliability with minimal variability across the various ratings. Our findings suggest a critical need to engage in a more concerted effort to assess and discuss the relevance and importance of skin color within the Latinx community. The authors offer some suggestions on how to facilitate these efforts in clinical, training, and research arenas.