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Direct linkEadie, Douglas; MacAskill, Susan – Health Education, 2007
Purpose: The primary aim of the research reported here is to provide strategic guidance for the development of a national communication strategy to improve sun protection practice amongst young people. Design/methodology/approach: The research adopted an exploratory approach, employing qualitative focus groups to represent three population groups,…
Descriptors: Communication Strategies, Health Promotion, Focus Groups, Experiential Learning
