Describes a program that is teaching reading and communication arts in English to students in the Philippines. The program is based on the premise that thinking is the only genuine foundation for learning and that rote memorization is not learning. Emphasizes the need to foster conceptual development. (CR)

This article emphasizes the need for a paradigm shift and an underlying change in attitude toward the teaching of reading. Educators are urged to leave behind the traditional linear approach to teaching and instead respond to divergent modes and styles of learning among students. The concept development approach is described. (CR)