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Direct linkCheng, Eddie W. L. – Educational Technology Research and Development, 2019
Conflicting perspectives exist regarding the application of the technology acceptance model (TAM) and the theory of planned behavior (TPB) to the study of technology acceptance behavior. The present study addressed the controversy by evaluating and comparing the predictive power of the two theories in a specific context, which was to measure…
Descriptors: Behavior Theories, Computer Attitudes, Positive Attitudes, Models
