The main purpose of this study is to examine the view of school administrators and teachers to school counselor (Psychological Counselor) by metaphor analysis. Comparison method of relational screening models has been followed during the research. Content analysis of qualitative analysis methods has been followed to analyze collected data. Study group of the research had total 390 individuals, 181 of which were school administrators and 209 of which were teachers who worked in the elementary schools in Rize city center and districts in the academic year of 2011-2012. In the form prepared for a data collection tool concerning the research, the participants were asked to complete the sentence "A school counselor (Psychological Counselor) is like ..., because ..." in order to reveal the perceptions of school counselor (Psychological Counselor) content analysis method and Pearson chi[superscript 2] test was used for the assessment of participants' statements. When the statements of participants were analyzed, eight total conceptual categories were created from the metaphors they produce. It was shown that school administrators respectively stated the categories in which more metaphors were produced like "Guiding," "Problem Solving," "Developing," "Discovering," "Friend," "Leader," "Protector and Ineffective"; teachers respectively stated like "Guiding," "Developing," "Problem Solving," "Friend," "Discovering," "Ineffective," "Leader" and "Protector." It was also understood that conceptual categories did not show any significant difference depending on the variables of staff type (school administrator and teacher) and gender.