This study determined the student profile and enrollment of the three Universities in the University Belt. It also found out the respondents' level of consideration concerning the institutional image indicators that served as basis for attracting prospective entrants. Descriptive statistics revealed the following: most of the respondents belonged to families with five members and lived in family-owned houses in the cities of Manila and Quezon; most of the respondents were taking up Medicine-related courses; most of FEU and UE respondents belonged to less-than-Php 30,000-monthly family income bracket, while UST respondents belonged to greater-than-Php 100,000-monthly family income; and UST had the most number of respondents with family members studying in the same school. A Geographical Information System-generated map also showed that there were more respondents from Marikina than from the nearby municipality of San Juan. For non-Metro Manila settlers, most of the respondents were from the provinces of CALABARZON (Region 4-A) or Central Luzon (Region 3). The three sets of respondents considered five indicators but had different levels of considerations in six indicators. Analysis of variance (ANOVA) showed that five out of six indicators were found to have a significant difference in the level of consideration. Further comparison was utilized through the use of Tukey-HSD. Thus, the hypothesis stating that there is no significant difference in the level of consideration of the respondents from the three Universities regarding institutional-image indicators is partially upheld.