This paper reports an investigation of the factors that educational psychologists in training (EPiTs) look for when applying for jobs in educational psychology services. Relevant literature on "job attraction" is reviewed and a three-stage research process employed. This involved a focus group approach to questionnaire generation followed by questionnaire studies involving 87 EPiTs and 22 recently qualified educational psychologists. Results identify key aspects of service and staff development as crucial in recruitment. These are discussed within the broader context of psychological theory on job satisfaction in considering implications for both recruitment and retention. (Contains 7 tables.)