Selection decisions have a major impact on our education, occupation, and quality of life, and the role of standardized tests in selection has always been a source of controversy. Here, I consider various definitions of fairness in measurement and selection--those emerging from within educational measurement and statistics, those from philosophy, and finally, those from the public. I use examples of public challenges to selection practices to illustrate the fact that technical and philosophical definitions of fairness do not align well with public concerns. I emphasize the importance of promoting awareness of existing standards, advocating for the fair use of testing and selection practices, and communicating in a candid and straightforward way when engaging with test takers and test users.