Source
| Education Leadership Review | 1 |
Author
| Alexander, Jacquelyn | 1 |
| Green, Mark T. | 1 |
| Hudsepth, Gregory | 1 |
| Hudspeth, Elizabeth | 1 |
| Odom, Lamar | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
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Peer reviewedGreen, Mark T.; Odom, Lamar; Alexander, Jacquelyn; Hudspeth, Elizabeth; Hudsepth, Gregory – Education Leadership Review, 2003
Describes potential use of Boston Consulting Group Matrix to evaluate proposed new college and university programs or majors. The product evaluation matrix consisted of two major variables: product growth rate and market share. Provides an example of the matrix. (PKP)
Descriptors: College Programs, Evaluation, Higher Education, Majors (Students)
