Private institutions are increasingly visible in the higher education landscape of Egypt. Many of these institutions, however, are within the "demand-absorbing" category, offered at relatively lower fees and requiring lower test scores for admission. Building on interview data, this paper looks at how the graduates of some of these institutes reflect on their learning experience. In the discourse of these graduates, the learning experience is described as "easy" and less demanding. This "easy" education is accepted, justified and even celebrated. Credential fetish and the social status associated with a higher education degree are central to the perpetuation of the allure of "easy". However, "easy" education is also condemned for its compromised quality and low status. The paper seeks to situate these competing and overlapping discourses on private institutes within the analysis of the structure of the education system in Egypt and the global neoliberal tide for education reform.