Researchers interested in the global flow of educational ideas and programmes have long been interested in the role of so-called "reference societies." The article investigates how top scorers in large-scale assessments are framed as positive or negative reference societies in the education policy-making debate in German mass media and which functions they fulfil. Top scores in large-scale assessments do not automatically promote a country to the status of a positive reference society. Whether top scorers are perceived as positive or as negative reference societies depends largely on stereotyped prior perceptions that determine how success in these assessments is framed. Among the functions positive and negative reference societies fulfil are making educational reform agendas more plausible and serving as projection screens for conceptions of the "good" and the "bad" school.