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Direct linkSkari, Lisa Ann – Community College Review, 2014
Due to the decrease in public funding, community colleges are in a position where they need to generate private gifts. Alumni represent the largest untapped pool of prospective donors, and the success of alumni giving at 4-year institutions illustrates the potential that exists for community colleges. To develop effective fundraising strategies,…
Descriptors: Community Colleges, Two Year College Students, Alumni, Donors
