Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…

For many students, public speaking is a communication apprehension inducing event. Others may enter the public speaking classroom as confident speakers but are restrictive in their approach to topic selection and alternative solution development. Both scenarios present a particular challenge for teachers who require students to present a variety…

Memoria, one of the original five canons of rhetoric, has been described as a lost art. While "word-for-word" memorization and presentation of classic speeches was an important component of rhetorical training that "persisted through the middle ages," it receives no more than a brief mention (usually in the sections outlining different types of…