Analysis of political and visual arguments is a key exercise traditionally included in undergraduate argumentation courses. This activity teaches students how to identify and analyze political candidate arguments presented on visual social media platforms, demonstrating how argumentation theory applies to social media campaigns. In the exercise,…

Courses: Public Speaking, Survey of Communication Studies, Interpersonal Communication, Intercultural Communication. Objectives: This activity focuses on helping students (1) become aware of their implicit biases, (2) understand the relationship between implicit biases and the quality of arguments (i.e. unfounded ad hominem arguments), and (3)…

Communication courses enhance learning through engaging diverse perspectives. However, students' unawareness of diverse perspectives can inhibit communication effectiveness and classroom engagement. Communication teachers encounter challenges and opportunities when these viewpoints impact students' assignment quality, class discussion…

Courses: Public speaking, business and professional communication, group communication. Objectives: This activity will introduce Monroe's Motivated Sequence as a way to organize persuasive arguments; improve students' ability to deliver presentations with consistent content, voice, and style; and improve team-based delivery skills.

Courses: Rhetorical Criticism, Composition, Environmental Communication. Objectives: This unit activity, for which students view a documentary to identify and evaluate persuasive ethos and then create their own rhetorical messages for reducing food waste, serves as a platform for teaching both the critique and practice of rhetoric, as well as…

Courses: This activity is designed specifically for public-speaking courses, but it could be used in the general introductory communication course. It also holds potential for use in persuasion, argumentation, or strategic communication courses. Objectives: This activity helps students understand audience as a more complicated concept--one that…

Courses: Persuasion, Compliance Gaining. Objectives: In this single-class activity, based loosely on the video-game sensation Pokémon GO, students learn about, enact, and "capture" a variety of compliance-gaining tactics. Along the way, they gain awareness of various approaches to persuasion, the implications of using such approaches,…

Courses: Presentational courses such as Public Speaking, Interviewing, Business and Professional, Persuasion, Interpersonal; any course where civility may be promoted in the classroom. Objectives: At the end of this single-class activity, students will have an understanding of civility in order to: (1) identify civility and consequences of…

Courses: Advanced Public Speaking, Argumentation Theory. Objectives: This activity aims to enhance students' ability to make statistics compelling and persuasive.

Courses: This semester-long project is suited for courses on persuasion, diversity, social media, communication and technology, social advocacy, service-learning, or social justice. Objective: This assignment challenges students to research, design, launch, maintain, and assess an anti-hate social media campaign.

Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course. Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.

Many instructors and textbooks encourage the use of debate and critical thinking in the classroom by creating artificial public space in which students then act out engagements. The tools gained from such activities do encourage better thinking and speaking, but they do not adequately prepare students for "real" situations when they must…

Parody involves creating humor through "imitating a style or genre of literature or other media" (Buijzen & Valkenburg, 2004, p. 154). More specifically, Bush, Bush, and Boller (1994) argued that parody involves both imitation of an original text, and discrepancies from the original that create humor and insight. The discrepancies…

Aristotle's three proofs remain central to students' understanding of argumentation and persuasion. They are fundamental for those just beginning rhetorical study, as well as being of interest to experienced scholars. Investing time in learning the proofs supports students' future practice and study of rhetoric. Unfortunately, the…

The study of persuasion is the wellspring of the communication discipline. Nevertheless, in one review, Seiter and Gass (2004) noted that ''critics of persuasion seem to emerge and reemerge with some regularity'' (p. 2). Although the study of persuasion is generally venerated by those within the field of communication, it is…