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L. Brooke Friley – Communication Teacher, 2024
This original teaching idea for a semester-long course encompasses a team-based project in which students worked together to create persuasive campaign materials for a local community health organization. The purpose of this project was for students to apply learned concepts related to theories and principles of persuasion to a real-world…
Descriptors: Relevance (Education), Information Dissemination, Health Promotion, Communication Skills
Baker, Carrie N.; Parrella, J. A.; Norris, S. L.; Leggette, H. R.; Walther, D. – Communication Teacher, 2022
The polarizing nature of many science-based topics often causes people to engage in a hostile manner with those who have differing perspectives. As the next generation of scientists and industry professionals, students studying in science-based disciplines must understand the value of civil discourse. Additionally, they need the skills necessary…
Descriptors: Science Education, Persuasive Discourse, Communication Skills, Communication (Thought Transfer)
Janack, James A. – Communication Teacher, 2021
Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.
Descriptors: Persuasive Discourse, Marketing, Public Speaking, Communication Skills
Seiter, John S.; Gass, Robert H. – Communication Teacher, 2021
Courses: Persuasion, Group Communication, Communication Theory, Computer-Mediated Communication. Objectives: In this activity, students discuss and analyze film clips in order to understand theories, processes, and applications related to the concept of deindividuation.
Descriptors: Persuasive Discourse, Communication Skills, Computer Mediated Communication, Group Dynamics
LeFebvre, Leah E.; Yilmaz, Gamze; LeFebvre, Luke; Allen, Mike – Communication Teacher, 2020
This study examined how group members with differential levels (highest, middle, and lowest) of ability contributed to argumentative communication while facilitating a cooperative learning process in a small group communication course. Results demonstrated that during discussions: (1) highest ability members utilized more evidence than middle or…
Descriptors: Cooperative Learning, Persuasive Discourse, Learning Processes, Communication Skills
Haugen, Jenna; Lucas, Kristen – Communication Teacher, 2019
Courses: Public speaking, business and professional communication, group communication. Objectives: This activity will introduce Monroe's Motivated Sequence as a way to organize persuasive arguments; improve students' ability to deliver presentations with consistent content, voice, and style; and improve team-based delivery skills.
Descriptors: Sequential Approach, Communication Skills, Group Activities, Public Speaking
Dubisar, Abby M.; Hunt, Kathleen P. – Communication Teacher, 2018
Courses: Rhetorical Criticism, Composition, Environmental Communication. Objectives: This unit activity, for which students view a documentary to identify and evaluate persuasive ethos and then create their own rhetorical messages for reducing food waste, serves as a platform for teaching both the critique and practice of rhetoric, as well as…
Descriptors: Environmental Education, Rhetorical Criticism, Writing (Composition), Wastes