Courses: Persuasion; Persuasive Speaking. Objectives: Students will demonstrate the ability to apply persuasive concepts in constructing persuasive messages creatively, and students will present and analyze their persuasive messages.

Courses: Presentational courses such as Public Speaking, Interviewing, Business and Professional, Persuasion, Interpersonal; any course where civility may be promoted in the classroom. Objectives: At the end of this single-class activity, students will have an understanding of civility in order to: (1) identify civility and consequences of…

Courses: Advanced Public Speaking, Argumentation Theory. Objectives: This activity aims to enhance students' ability to make statistics compelling and persuasive.

Courses: This semester-long project is suited for courses on persuasion, diversity, social media, communication and technology, social advocacy, service-learning, or social justice. Objective: This assignment challenges students to research, design, launch, maintain, and assess an anti-hate social media campaign.

Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course. Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their ability to change resistant audience attitudes.

Many instructors and textbooks encourage the use of debate and critical thinking in the classroom by creating artificial public space in which students then act out engagements. The tools gained from such activities do encourage better thinking and speaking, but they do not adequately prepare students for "real" situations when they must…

Courses: Argumentation, Public Speaking, Political Communication. Objectives: After completing this unit activity, students should be able to (1) demonstrate comprehension of Burke's (1941) concept of terministic screens; (2) apply the concept of terministic screens to write a brief political autobiography of themselves that analyzes the history…

Courses: Communication Criticism, Rhetorical Criticism, Introduction to Rhetoric, Introduction to Communication, Media Studies, and Persuasion courses. Objective: The aim of this activity is to introduce and explain the method of ideological criticism through commonplace advertising.

As Barry Brummett (1984) has argued, the purpose of rhetorical theory is pedagogical--providing students with resources for understanding the rhetorical transactions that they encounter every day. An understanding of the implications of ideology is necessary for advanced communication students. Kellner and Share (2005) contend that this is…

Rocca's (2010) extensive literature review suggests that some students are reticent in voicing their opinions due to the fear of rejection by their peers when using the persuasive approach and for believing that their voice does not matter in public settings. Similarly, Arnot and Reay (2007) often find an imbalance of power, which fosters the…

Challenging students to educate the public about how rhetoric functions is a primary impetus of the argumentative dictionary eBook. In this author's classes, "rhetoric" means the communicative tactics and strategies used to motivate actions and beliefs. With its emphasis on open-access rhetorical pedagogy, this project and its impetus…

Evidence that K-12 schools had successfully integrated conflict resolution into curricula (Johnson & Johnson, 2004; Stevahn, 2004) includes students' resolution of personal conflicts and improved academic performances (Johnson, Johnson, Dudley, & Magnuson, 1995; Stevahn, Johnson, Johnson, Green, & Laginski, 1997; Stevahn, Johnson,…

Parody involves creating humor through "imitating a style or genre of literature or other media" (Buijzen & Valkenburg, 2004, p. 154). More specifically, Bush, Bush, and Boller (1994) argued that parody involves both imitation of an original text, and discrepancies from the original that create humor and insight. The discrepancies…

For more than 75 years, instructors have taught students to use Monroe's (1935) Motivated Sequence (MMS) when organizing speeches designed to move audiences to action. However, modern approaches to teaching the sequence are needed to help instructors remain relevant and effective. This activity advocates the use of constructivist pedagogical…

Aristotle's three proofs remain central to students' understanding of argumentation and persuasion. They are fundamental for those just beginning rhetorical study, as well as being of interest to experienced scholars. Investing time in learning the proofs supports students' future practice and study of rhetoric. Unfortunately, the…