Abilities to interpret, analyze, and report data are in-demand job skills that many colleges and universities struggle to incorporate into the curriculum. The client-based project outlined in this study examines the experiential learning pedagogy used to teach students media analytics. This semester-long project encourages students to complete a…

In this activity, the marriage between two fields of theory--namely, communication and education--produces a more organized and integrated lesson on family narratives by using Kolb's experiential learning cycle to guide the unit's construction. Kolb's model depicts what communication content is appropriate for each of the four stages. While the…

A fundamental challenge for all instructors in higher education is demonstrating the relevance of the material for our students. With the implementation of new technologies, and facing ever-increasing challenges, instructors need to adapt their approach, especially in the teaching of theory. This presentation provides one such approach. Instead of…

Courses: Public Relations, Business and Professional Communication, Training and Development, Digital Media Strategies, Digital Communications. Objectives: By the end of the activity, students will be able to synthesize the key attributes of the notion of personal branding and to apply them in their future professional communications on social…

In an effort to move students beyond their typical understanding of social media, "the collaborative identity project" requires that they collectively contribute to one single, pseudonymous, online identity spanning five popular social websites over the course of one semester. In this enriching and thought-provoking exercise, students…

Courses: Research Methods (undergraduate or graduate level). Objective: The aim of this exercise is to optimize the ability for students to integrate an understanding of various methodologies across research paradigms within a 15-week semester, including a review of procedural steps and experiential learning activities to practice each method, a…

Today's college students increasingly need skills in social media and teleworking. To develop these skills, instructors at four institutions created and implemented a cross-institutional group project that required students to create and share online an instructional video about a social media topic. Students then discussed the videos and their…

This paper examined the practice of using LinkedIn as a tool for teaching students how to create a professional online presence. A descriptive analysis of student LinkedIn profiles revealed that students included some basic requirements, but many students still neglected to fully complete the profile, thereby leaving out some important information…

This article describes a realistic online crisis unit, in which students practice: (1) responding to fast-paced information on multiple social media channels; (2) coordinating and making team decisions; and (3) creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers,…

Every day people are bombarded with information about romantic relationships. Magazine articles offer how-to advice on flirting, dating, and fixing relationship problems. Advertisements--from billboards to radio commercials to email marketing campaigns--feature products that promise to help people attract a special someone. Television and movie…

During recent years, some college classrooms have moved away from traditional teacher-centered lecture pedagogies toward learner-centered strategies. Relatively little empirical evidence exists to date assessing the utility of such pedagogies. This exploratory study examined the content and structure of student speech outlines from…