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Powell, Vonda – Communication Teacher, 2012
As public relations professions advance toward new media platforms, one traditional tool--the backgrounder/position paper (more technically termed white paper) remains a compelling vehicle to impart enduring professional competencies. Moreover, the skills requisite to produce a white paper can be deployed in a variety of new and traditional media…
Descriptors: Evidence, Research Papers (Students), Technical Writing, Class Activities
Peeples, Jennifer; Hall, Bradford J.; Seiter, John S. – Communication Teacher, 2012
Although Western cultures tend to view dolphins as friendly and benevolent, in Japanese fishing communities, "iruka" (dolphins) are often viewed as food or pests. These perspectives have led to intense conflicts between Japanese fishermen and activists from the west. This article presents an exercise that simulates intercultural conflict by asking…
Descriptors: Intercultural Communication, World Views, Ethnic Groups, Conflict
Krueger, Ben – Communication Teacher, 2011
Kenneth Burke is typically regarded as the single most significant figure in 20th-century rhetorical studies. Undergraduate textbooks in rhetorical criticism, rhetorical theory, and communication theory typically include coverage of Burke's theory of dramatism. In this article, the author describes a classroom activity dubbed "Burke Bingo" that…
Descriptors: Rhetorical Theory, Rhetorical Criticism, Learning Strategies, Active Learning
Sullivan, Claire F. – Communication Teacher, 2011
This semester-long activity requires students to reflect on their own strengths and weaknesses in attempting to take on a personally meaningful health behavior change challenge. This assignment affords them the opportunity to take a deeper look at theory and health concepts learned throughout the semester and to see how it has informed their own…
Descriptors: Health Behavior, Behavior Modification, Marketing, Behavior Change
Browning, Blair W. – Communication Teacher, 2011
This article describes an activity using Malcolm Gladwell's "The Tipping Point" as a supplemental text in an undergraduate group communication course. This book will help stimulate conversation and promote easy avenues for classroom discussion. In addition to weekly quizzes over each chapter to help facilitate rich classroom discussions, the…
Descriptors: Interpersonal Communication, Supplementary Reading Materials, Communication Skills, Communication Strategies
Staggers, Sydney M.; Brann, Maria – Communication Teacher, 2011
Many federal agencies rely on print materials to convey important information to the public, and many of the materials are written at a 10th-grade reading level or above, further limiting those individuals with low literacy. As such, the Department of Health and Human Services (DHHS) recommends the application of existing best practices for…
Descriptors: Public Agencies, Best Practices, Information Dissemination, Communication Skills
Montalbano, Lori; Ige, Dorothy W. – Communication Teacher, 2011
Personal narratives can be useful epistemological tools or qualitative study methods that promote alternative ways of knowing in the classroom. Promoting interactive and meaningful classroom experiences involves motivating students in creative and innovative ways. In this essay, the authors discuss the use of personal narration as a pedagogical…
Descriptors: Personal Narratives, Classroom Techniques, Teaching Methods, Activity Units
DeGroot, Jocelyn M. – Communication Teacher, 2011
Information spreads online at a much faster rate than ever before, often without being confirmed by trustworthy sources. Students must be able to evaluate the online source and the online source's information for accuracy and credibility. In public speaking, argumentation, and persuasion classes (among others), students are taught to use confirmed…
Descriptors: Evidence, Communication Research, Internet, Online Searching
Glaser, Hollis F. – Communication Teacher, 2011
Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…
Descriptors: Advertising, Teaching Styles, Public Relations, Content Analysis
Hamilton, James P. – Communication Teacher, 2008
This article offers a few guidelines for constructing effective simulations. It presents a sample class activity called simulated public hearing which aims to integrate the various elements of a public speaking course into a more comprehensive whole. Properly designed, simulated hearings have elements of persuasive, informative, and impromptu…
Descriptors: Public Speaking, Simulation, Group Dynamics, Integrated Activities
Weber, David E. – Communication Teacher, 2007
When learning about a phenomenon, one must directly experience it in order to fully understand it (Kolb, 1984). So how may an instructor of introductory organizational communication ensure that students "directly experience the phenomenon" of organizing? The author describes an activity he developed to enable students to share a direct experience…
Descriptors: Organizational Communication, Curriculum Design, Instructional Design, Class Activities
Kurylo, Anastacia – Communication Teacher, 2007
Students learning about professional communication are not often taught about assessment as indicated by its omission as a chapter topic in many major textbooks in the field. Nonetheless, students need to be educated on this topic because, increasingly, there is a push towards instituting assessment practices in business organizations.…
Descriptors: Business Communication, Research Methodology, Research Skills, Class Activities
Johnson, Danette Ifert – Communication Teacher, 2007
This article describes a quizzing activity that aims to facilitate student cognitive engagement at a variety of Bloom's taxonomy levels and promote reading of course assignments. The quizzing activity described is potentially useful for any course. Because it is based on Bloom's cognitive taxonomy, which is itself designed to address the spectrum…
Descriptors: Tests, Classification, Cognitive Processes, Course Objectives
Layng, Jacqueline M. – Communication Teacher, 2007
This paper describes an assignment that gives students the ability to improve written and verbal communication abilities, which they will be using throughout their lives, by enhancing communication skills and competencies in a class setting. It is a two-part assignment that begins with a discussion on how to produce a successful cover letter and…
Descriptors: Verbal Communication, Job Search Methods, Communication Skills, Assignments
Bunz, Ulla – Communication Teacher, 2006
Undergraduate students often memorize a keyword or definition for an exam without a deeper understanding or the ability to apply the meaning of the concept. While using examples during a lecture may help, the combination of movies and verbal review has been shown to be a valuable instructional tool, increasing recall (Elischberger & Roebers, 2001)…
Descriptors: Undergraduate Students, Organizational Communication, Concept Teaching, Class Activities
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