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Direct linkGallicano, Tiffany Derville; Stansberry, Kathleen – Communication Teacher, 2012
This study assesses an assignment for incorporating diversity into the principles of public relations course. The assignment is tailored to the challenges of using an active learning approach in a large lecture class. For the assignment, students write a goal, objectives, strategies, an identification of tactics, and evaluation plans for either…
Descriptors: Females, Focus Groups, Cultural Awareness, Public Relations
Waldeck, Jennifer H. – Communication Teacher, 2008
The purpose of this report is to describe a rationale and strategies for use of the National Communication Association's online magazine, "Communication Currents", in the undergraduate communication curriculum. "Communication Currents" features essays that translate current scholarship published in NCA journals, making the research "understandable…
Descriptors: Communication Research, Academic Standards, Communication Skills, Electronic Journals
