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Explicit versus Implicit Stereotypes: "What Biases Do I Really Hold?"
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Morgan, Melanie – Communication Teacher, 2008
This article presents an activity in which students explore the impact of implicit stereotypes in everyday interactions while examining issues of attitudinal measurement. Social cognitions that underlie stereotypes often operate implicitly and even unconsciously. Consequently, these implicit attitudes have the potential to affect the way people…
Descriptors: Research Methodology, Social Cognition, Association Measures, Stereotypes