Summit Public Schools (SPS), a California-based charter school network established in 2003, is widely promoted nationally as a success story to be emulated. A policy environment friendly to charter schools and digital technologies, together with hundreds of millions of dollars in technology industry contributions, enabled its growth and its…

The past two decades have marked tremendous growth in the number of public schools that are privately operated and, in a growing number of cases, also privately owned. Known as education management organizations (EMOs), these are private companies or organizations that are rapidly expanding their market shares of the public education sector,…

Virtual learning and personalized learning have been at the forefront of education reform discussions for over a decade. Backed by almost $200 million philanthropic dollars from the Chan-Zuckerberg Initiative, the Gates Foundation, and others, Summit Public Schools has aggressively marketed its Summit Learning Platform to schools across the United…

Within-school marketing has a new twist, and teachers are at the center. Corporate firms, particularly those with education technology products, have contracted with teachers to become so-called brand ambassadors. A brand ambassador is an individual who receives some form of compensation or perk in exchange for the endorsement of a product. Unlike…

Digital technologies used by marketers continue to evolve. Sophisticated and personalized, they help ensure that today's children and adolescents are constantly connected and available to advertisers wherever they may roam. Moreover, because digital technologies enable extensive personalization, they amplify opportunities for marketers to take…

Annual "Profiles" reports are comprehensive digests of data on education management organizations. Analysis and interpretation of the data in this report are, for the most part, limited to describing general trends over time. The report is intended for a broad audience. Policymakers, educators, school district officials, and school board…

Over the past several decades, schools have faced increasing pressure to "partner" with businesses, both to be seen as responsive to the business community and out of the hope that partnerships would help make up budget shortfalls as states reduced public funding for education. Often, school-business partnerships are little more than…

In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children…

This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of…

Education management organizations, or EMOs, emerged in the early 1990s in the context of widespread interest in so-called market-based school reform proposals. Wall Street analysts coined the term EMO as an analogue to health maintenance organizations (HMOs). Proponents of EMOs claim that they bring a much needed dose of entrepreneurial spirit…

As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising…

The for-profit education management industry has, based on the available data, entered a period of relative stability. The industry's actual condition, however, is more difficult to determine than ever. This is because companies that dominate the industry are privately held and do not have to provide information to the public that they choose not…

This annual report, in its eighth edition, found that after several years of growth, the EMO (Education Management Organization) industry appears to be entering a period of reconfiguration. In this year's "Profiles", the number of companies listed and the number of schools they manage are down slightly; student enrollment in EMO-managed…

This annual report, in its seventh edition, found that Education Management Organizations (EMOs) tend to focus on managing charter primary schools and on enrolling relatively large numbers of students in those schools. Fifty-nine EMOs operate in 24 states and the District of Columbia, enrolling some 239,766 students. The report is the most…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…