Colleges and universities are in competition to claim leadership in preparing students for a global world through participation in international experiences. Michigan State University (MSU) is often recognized as one of the leaders in study abroad, having woven the ethos of global education tightly into the core fabric of the university and sending more undergraduate students on study abroad annually than any other U.S. university. This brief shares the findings from the authors' early research and how it led to the development and delivery of their "Unpacking Your Study Abroad Experiences" seminars for returning study abroad participants. The process they use is highlighted and they share some of the stories they have unpacked to illustrate the reframing of their experiences during the briefing. They provide tools for students to use in unpacking their experience as well as tips on marketing their experience in a more effective way. (Contains 2 tables.)