This study examined the factors related to college choice for NCAA Division III student-athletes to determine which factors were most influential and to understand the degree of influence. Findings may be used by school administrators, coaches, and enrollment managers to recruit more efficiently and increase retention rates for student-athletes.

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

The importance of information is seldom centered in modern college access, college disparities, and college-going discussions. This article situates information and how it shapes college pursuits and intensifies inequities, particularly for minoritized groups. Specifically, the author unpacks two components from the Iloh Model of College-Going…

Janet Marling is the Executive Director of the National Institute for the Study of Transfer Students (NISTS), which is housed at the University of North Georgia. NISTS was established in 2002 at the University of North Texas and later moved to its present location in 2012. During this time, NISTS has grown into one of the largest national…

Transfer students are an important population in higher education, and this has prompted a significant amount of research on their completion and success. Yet research on transfer student college choice and factors involved in the decision-making process remains fairly limited. Using a case study approach, the current research aims to identify and…

There has been a substantial increase in the number of graduate students enrolling at higher education institutions in the United States (McFarland et al. 2017). For practitioners and researchers serving in roles that support graduate student success, it is important to have an understanding of current enrollment data and trends as well as the…

Critical languages refers to less commonly taught languages that the U.S. State Department has deemed necessary for U.S. national defense (Department of Defense 2000). In the current era of globalization and growing interconnectedness, the need for proficient speakers of critical languages has become increasingly urgent. While many foreign…

The decisions to go to college and where are life-altering. Accordingly, college choice theory has been a necessary framework for understanding access and destinations in postsecondary education. The author argues for the need to depart from framing college-going around "choice" and puts forth a timely and context-driven alternative to…

In India, universities often study the broad characteristics of students who migrate to their state for educational purposes. This provides them with opportunities to collaborate with the state government in order to introduce education policies that can influence future students' migration decisions. While studies already exist that focus on the…

This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…

This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…

Since the end of the military draft in 1973, women have entered military service in greater numbers: Women currently account for 16 percent of active-duty service personnel; by 2035, they will account for 15 percent of the total veteran population (National Center for Veterans Analysis and Statistics 2011). The profile of female veterans differs…

This paper examines how international students obtain information about college in the United States when they are in their home countries. The findings reveal that the majority of students visit university websites to obtain information regarding various programs. Students also receive scholarships and/or assistantships from the university,…

This study investigates how universities can increase enrollment by advertising internships to prospective students during the college search process. The primary reason students earn a college degree is to secure a good-quality career with earning potential. Internships--the single most important credential for recent graduates--are the key…

On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…