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Direct linkNtim, Stephanie; Taylor, Alexander; Cross, Devon; Parks, Rodney; Dean, Caroline – College and University, 2020
Higher education officials have recently begun to focus their attention on summer enrollment as an alternative means by which to improve recruitment and retention. Utilizing business analytics and forecasting, Elon University has seen significant growth in its summer college enrollment and revenue. The current study seeks to address how students…
Descriptors: Higher Education, Summer Programs, Student Recruitment, School Holding Power
