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Direct linkLukszo, Casey; Hayes, Shannon – College and University, 2019
Transfer students are an important population in higher education, and this has prompted a significant amount of research on their completion and success. Yet research on transfer student college choice and factors involved in the decision-making process remains fairly limited. Using a case study approach, the current research aims to identify and…
Descriptors: Decision Making, Two Year College Students, College Transfer Students, Undergraduate Students
Tucciarone, Kristy – College and University, 2016
This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…
Descriptors: Reputation, Advertising, Student Recruitment, High School Students
