The importance of information is seldom centered in modern college access, college disparities, and college-going discussions. This article situates information and how it shapes college pursuits and intensifies inequities, particularly for minoritized groups. Specifically, the author unpacks two components from the Iloh Model of College-Going…

Janet Marling is the Executive Director of the National Institute for the Study of Transfer Students (NISTS), which is housed at the University of North Georgia. NISTS was established in 2002 at the University of North Texas and later moved to its present location in 2012. During this time, NISTS has grown into one of the largest national…

The decisions to go to college and where are life-altering. Accordingly, college choice theory has been a necessary framework for understanding access and destinations in postsecondary education. The author argues for the need to depart from framing college-going around "choice" and puts forth a timely and context-driven alternative to…

Admissions officers around the country are hearing consistent calls to enhance their social media presence. Whether the pressure is from administrators, influential alumni, or peers across institutions, social media are touted as the next big thing in admissions marketing. But are social media strategies truly "strategic," or are they merely…

The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…

Data from graduate student applications at a large Western university were used to determine which factors were the best predictors of success in graduate school, as defined by cumulative graduate grade point average. Two statistical models were employed and compared: artificial neural networking and simultaneous multiple regression. Both models…

Movies are a pervasive cultural influence on the lives of young men and women. One only has to utter the words, "double secret probation" to a college audience to understand the extent of this influence. Yet the large body of research in film does not draw on higher education research. We explore how college choice and adolescent development…

This article seeks to improve traditional models of college choice that draw from recruitment and enrollment management paradigms. In adopting a consumer approach to college choice, this article seeks to build upon consumer-related research, which centers on behavior and reasoning. More specifically, this article seeks to move inquiry beyond the…

A model of the decision-making process for college choice that has three phases (predisposition, search, and choice) is proposed, and the implications of this model for college and government policy formation are examined. (MSE)

A study examined the probability that students would apply to or attend Southwest Missouri State University without a freshman no-need scholarship, prospective students' awareness of these and other scholarships, the relative importance students attach to the scholarship, and the recruiting potential of the scholarship in various amounts. (MSE)

In their role as counselors and advisers, college admissions officers can enhance student retention by helping prospective students develop reasonable expectations about their undergraduate education and by helping them choose the institution that is best for them. (MSE)

Potsdam College's development and implementation of a survey concerning the institution's public image to enhance enrollment planning and recruitment efforts is outlined. Results of the survey are analyzed in terms of the project's overall planning objective. (MSE)

A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…

A survey of 204 graduate students at a small regional university concerning choice of major, personal and occupational history, vocational preferences, and self-monitoring behaviors found students chose majors based on program quality and career opportunities. Results suggest recruitment of older students could be enhanced through attention to…