Admissions committee members often speak of "it" as an important consideration during the admissions process; however, empirical evidence documenting the efficacy of "it" as a basis for admission is scarce. The purpose of this research was to test the validity of student-institution it as a significant predictor of college success--specifically, first-year GPA, cumulative GPA, and college graduation. Using data from two large national samples, the congruence between a student's preferred college characteristics and the characteristics of his or her attending institution was calculated across six dimensions (i.e., year, sector, campus, distance, gender, and size). No dimensions of it were of practical significance. Implications are discussed. (Contains 5 tables.)