There has been a substantial increase in the number of graduate students enrolling at higher education institutions in the United States (McFarland et al. 2017). For practitioners and researchers serving in roles that support graduate student success, it is important to have an understanding of current enrollment data and trends as well as the factors that influence the decision to enroll. This article includes a review of the literature related to graduate college choice and enrollment as well as present gaps in knowledge and understanding. By better understanding the current landscape of graduate enrollment--including the factors prospective students take into account when considering and seeking admission into graduate programs--professionals will be better able to assist prospective students and their institutions.