On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…

The primary users of the current college ranking systems do not seem to be high-school students and families, but college presidents, board members, and development officers. As structured, the commercial ranking systems imply a precision that is not corroborated by research on what matters in college, nor can college quality be accurately summed…

This article focuses on the interaction between students and institutions as they move toward decisions related to college attendance. Enrollment managers will find this information useful as they work within their institution to develop and revise long-term recruiting strategies that benefit both the institution and future students. Typically,…