Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

Students need to be able to complete a meaningful higher education degree without crushing debt. That is the simple, straightforward perspective of Eric Waldo, Chief Access & Equity Programs Officer at the Common App and Executive Director of Michelle Obama's Reach Higher initiative. In an age where higher education may feel out of reach for…

College and university admissions officers are the gatekeepers who decide which individuals may join the "country club" of higher education. As such, the decisions they make have a significant impact on the lives of individuals, especially those who are willing to travel across the globe and risk living in an unfamiliar country in order…

In 2014, the Florida Board of Governors deemed the University of Florida (UF) the state's flagship institute for online learning; UF Online was born. UF was to offer a portfolio of fully online undergraduate degrees at reduced tuition and fees to increase undergraduate access to the state university system by first-time-in-college and transfer…

This study examined a holistic admissions review process at one institution to determine whether variance occurred and, if so, possible explanations for it. The study analyzed reader reviews for approximately 15,000 individual undergraduate admission reviews over three years. The primary method was focused on the variance and inter-rater…

In the wake of national health care reform, development of the future health care workforce has become more important than ever. Millions of newly insured patients, many from underserved urban communities, are seeking health care services. In order to provide high-quality care to rapidly diversifying patient populations, health care professionals…

Reports a study that found that the average of the six grades applicants self-reported on the Student Descriptive Questionnaire (provided by the College Entrance Examination Board) is a rather good estimate of either the mean of the six grades that should have been reported or the mean of all grades on the applicant's transcript. (JT)

Information wanted by college catalog readers was determined from a questionnaire in which 232 respondents rated as "essential,""useful," or of "no interest" each of 121 items. Forty-four items rated essential by at least 60 percent of the respondents are listed along with a statistical summary of all responses. (LBH)

In order to determine whether the institution is a good match for a learning disabled college applicant, the admissions counselor needs to ask appropriate questions concerning the student's academic survival strategies. (MSE)

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

The practice of parents shopping around, and then bartering their son or daughter from college to college is discussed. Those schools with the smallest endowment or designated scholarship resources are the ones who will not be able to compete with the "discounts" of the larger schools. (MLW)

A university director of admissions's visit to high schools for military dependents in West Germany is described. The trip was made to encourage college application among dependent students and to assist them in receiving further information from the colleges of their choice. (MSE)

A model using four categories of college applicants (enrollment deposit paid, deposit not yet paid, applicants not yet admitted, and those who have not yet applied) that allows forecasting of freshman enrollment from any point in the admission process and simulates the effects of trends and strategies on enrollment is outlined. (MSE)

An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)

Yale College has devised a classification rule that categorizes applicants into admit, hold for Admissions Committee action, or reject groups. (HS)