The authors examined factors that affected the size of the freshman class at small liberal arts colleges after a decline of ten percent or more. Although top ranked national schools needed to do little, lesser ranked ones enjoyed a greater degree of recovery by offering larger amounts of financial aid and regional schools by awarding aid to more…

When an institution decides to move to online teaching evaluations, they often face concerns that their response rates will fall with the change. This fear need never come to pass, however. There are many interventions that can raise response rates. Good communication strategies, improved student and faculty engagement, and grade hold are just a…

During the past few years, "soft power" has been widely discussed and studied in China. Higher education, one of the largest components of national soft power, has begun to play an active and important role. In this article, we review the literature on the soft power of colleges and universities and describe ways to enhance it; we also…

Given the current economics of public higher education, enrollment management plays an increasingly significant role in institutional strategy. This qualitative case study explores three leading public universities to understand the dynamics at work. Each institution's relationship with the state, desire for a private enrollment model, and growing…

This article is the second in a series of pre-conference papers prepared for participants at AACRAO's Fifteenth Annual Strategic Enrollment Management Conference (SEM XV), held November 13-16, 2005 in Chicago, Illinois. This second article of the three-part series has sought to further define, delineate, and differentiate four broad orientations…

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

A study of the image of the University of South Dakota among high school seniors, students, and alumni revealed a generally positive image, with some less definitive aspects of the image and with variations in image according to group surveyed. The image profile technique used was found to be reliable in assessing the perceptions of the three…

Benchmarking, associated with quality management philosophy currently common in higher education institutions, identifies processes considered to be the standard to emulate. A benchmark student administrative services area represents the best related processes brought together in one institution. A benchmark institution is described. It is argued…

German higher education differs substantially from American undergraduate study, and American students planning to study there should be prepared for less accessible faculty, more independence, little organized student life, less academic structure, and potential problems of credit transfer. (Author/MSE)