The purpose of this qualitative study was to examine school counselors' preparation for college admissions counseling, strategies counselors utilize to stay current on college admissions processes and trends, and professional development needs related to college admissions counseling. Study findings indicated school counselors did not complete…

Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

This study investigates how universities can increase enrollment by advertising anxiety resources to prospective students during the college search process. Anxiety is classified as a mental health crisis on today's college campuses and is the leading concern for college students. There are eight major factors associated with anxiety among college…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

The importance of information is seldom centered in modern college access, college disparities, and college-going discussions. This article situates information and how it shapes college pursuits and intensifies inequities, particularly for minoritized groups. Specifically, the author unpacks two components from the Iloh Model of College-Going…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

Many U.S. students working toward a high school diploma can take Cambridge Assessment International Education courses. This article explores the characteristics and postsecondary enrolment patterns of a cohort of 2014-15 public high school graduates in the state of Washington who participated in a Cambridge program of learning. The outcomes of the…

North Carolina has become the first state to require all students to prove their residency status through a thirdparty process when applying for college and financial assistance. NC Residency Determination Service (RDS) has taken the responsibilities from individual institutions to determine whether a student's residency status is in state or out…

The decisions to go to college and where are life-altering. Accordingly, college choice theory has been a necessary framework for understanding access and destinations in postsecondary education. The author argues for the need to depart from framing college-going around "choice" and puts forth a timely and context-driven alternative to…

The American Association of Collegiate Registrars and Admissions Officers (AACRO) examined eight areas of research interest to our members in 2018. They had enough longitudinal data to make comparisons of 2018 data to years past. For example, they repeated the registrar's career profile report and learned there will be a large number of…

This exploratory case study examined how college-bound seniors from a rural community formed their personal system of values and how those values informed choices concerning higher education. Furthermore, this article considers implications for outreach and recruitments strategies in rural communities as well as support once rural students arrive…

Community college transfer--rooted in the notion that any individual, regardless of background or academic preparation, could enroll at an open access college, transfer to a four-year institution, and earn a bachelor's degree--is the most transformative educational experiment of the century. Even for a nation that prides itself on second chances,…

As postsecondary credentials become even more essential to bridge education programs and career pathways, it is critical to reevaluate expectations regarding the transition from high school to college. More specifically, it must be determined how best to support students in marginalized populations that historically have been less likely to attend…

This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…

Studies have found that there is a college access gap for students of color in P-16 education. I utilize Perna's (2006) integrated college access model in exploring college admission's knowledge of college preparation in education. The present study uses qualitative questionnaires to measure diversity college admission professionals' (DCAPs)…