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Peer reviewed
Mollica, Anthony – Canadian Modern Language Review, 1971
Descriptors: Course Content, Curriculum Design, Higher Education, Language Enrollment
Peer reviewed
Mollica, Anthony – Canadian Modern Language Review, 1979
Describes the use of advertisements in language instruction, with particular attention to the language of advertisements, including the conative and emotive functions, linguistic shock, translation, humor, and cultural information. (AM)
Descriptors: Commercial Art, Educational Media, Humor, Language Instruction