Over the last decade, almost 4,000 Canadian schools have moved to using the Accelerative Integrated Method (AIM) for core French (CF) instruction. Following researchers' recommendations (Brumfit, 1984; Lapkin, Mady, & Arnott, 2009; Larsen-Freeman, 1996, 2000; Prahbu, 1990), I am shifting the focus in this case study from product to process. In other words, investigating how AIM teachers use and shape the method during implementation instead of comparing AIM and non-AIM student outcomes (Bourdages & Vignola, 2009; Carr, 2001; Mady, Arnott, & Lapkin, 2009; Maxwell, 2001; Michels, 2008;). Four interviews and observation sessions were conducted with eight elementary-level CF teachers. Findings showed that while some AIM routines and strategies were used by all, teachers exercised their agency in supplementing recommended AIM activities and materials, especially those with more AIM and CF teaching experience. Establishing that using AIM engaged teachers' "senses of plausibility" (Prahbu, 1990) also exposed important implications for future AIM research and board-level policy. (Contains 7 footnotes and 4 tables.)